wholesale jewelry rack College Student Innovation and Entrepreneurship Project Planning Templates (two articles)

hio hop jewelry wholesalers College Student Entrepreneurship Plan Template 1

. Summary

al gift development and planning agencies have specially investigated the gift market for thousands of people. The number of times has reached 267 times, the minimum twice, the average of 3.9 times. Among the gifts, the most valuable ones reached 1288 yuan, 11 yuan, an average of 35.6 yuan. According to the above data, the gift market is calculated: the national population of 1.3 billion × a year of gifts of 3.9 times × a gift amount of 35.6 yuan per person = the market capacity is 180.5 billion yuan. Emotion is a concept of universal significance. It contains family, friendship and love. Emotions are everywhere, condense in the relationship between classmates, colleagues, comrades, teachers and students, superiors, parents, brothers, sisters, elders, juniors, confidantes, couples, lover, etc. The direct and most effective method is to give gifts. The emotional gift industry is a new industry full of temptation. As a new economic growth point, developed countries have gradually matured. Various grades of specialty stores, sales points for stars, various levels of levels, various levels Various styles of products fully meet the growing market demand. In China, this industry is still in the early stage of development. Its market potential is huge.

. Company description

1. Company name: ____ Trading Co., Ltd. --_ 98 Craft Gifts Professional Chain Store
n2. Happy accompaniment, carrying the parity to the end

3. Company service: a gift, a heart, a blessing, a happy

4. Company form: Stock system

5. Company business method: Autonomous chain operation

. Company business strategy

. Industry current status

, on the one hand, a birthday gift store and fashion jewelry chain specially opened around the theme of the birthday. At present, there are "colorful", "love oxygen bar", "happy 365", "pattern of flower", "5151", "color Keer," in Xi'an. "Ah Ye", "Fashion Youth", etc. The business method is in the form of franchise. Its price is high, with an average profit margin of at least 50%, and some of them are as high as 100%or even more than 200%. The management system is also incomplete, the development of each league is uneven, and the scale benefits are not really formed.

The on the other hand is traditional individual stores or couple shops. Although its operations have been in business for many years, they are not large -scale. It is a way of making a living for supporting the family.

2. Market analysis

In surveys, there are currently three gifts: one is that some companies take their birthday as an important means to improve corporate cohesion. This phenomenon is very Generally; the second is that some business people have given birthday gifts as affectionate chips for business exchanges, and they play their affection cards; the third is to celebrate their birthdays in school, which has become a popular spread. These three phenomena have led to the scope of gift gifts that have surpassed the category of pure affection, friendship and love in the past, especially students' gifts. There are more than 100 universities, private and other higher education institutions in Xi'an, with more than 1 million students in the school. This makes the gift market wider.

3. Business mode

The strategic expansion in the form of self -operated professional stores, for college students' consumer market, focus on opening professional stores in the university commercial street university cities, Make full use of the local wholesalers to cooperate with the settlement settlement settlement. Carry out brand promotion, strive to make the company brand bigger and stronger within three years, and then quickly promote the company's snowball development.

4. Marketing strategies

The implementation of "unified storefront, unified brand, unified image, unified procurement, unified selling price, unified service quality, unified management system" and other comprehensive comprehensive comprehensive conduct Unified management. Create scale benefits.

. Actually competing for analysis

1. Competitors- "individual shop" and "husband and wife shop". Their business philosophy is relatively backward, and the market economy awareness and legal awareness are relatively weak. Therefore, the limitation barriers they operate are relatively large, and the "small farmers' ideas" are serious. Missing and limitations, single varieties, poor services. At the same time, the fashion and novelty of products are not strong, especially not to attract the individual needs of the young generation. As a chain store, it is based on the strong capital strength and the "unified" operation model as a backing. From the source of the source of the goods, the quality of the product is held, and the cost of the product is reduced from all aspects such as circulation, and then the cost of the product is reduced, and then the cost of the product is reduced, and then the cost of the product is reduced, and then the cost of the product is reduced. More favorable prices and better products to face consumers. At the same time, chain stores can conduct some promotional activities and advertise. The "farm store" and "husband and wife shop" are different, generally only staying on the traditional reputation. And their stores are smaller. From several aspects, they cannot compete with them. In addition, the unsatisfactory shopping environment cannot provide consumers with better shopping enjoyment and freedom.

2. Competitors' birthday gift specialty stores and fashion jewelry stores. It has a certain standardization, scale, and specialization, and its products are also more fashionable and personalized. However, its price is high and profitable. In addition, the strength of its franchisees has a large difference in strength and the management system is not sound. In particular, some companies only pay attention to the number of franchise stores and charge franchise fees. The support, follow -up services and regional protection of franchise stores were ignored. As a result, the later management of franchise stores is chaotic, uneven development, and difficult to unify, and each is a line, thus losing the advantages and scale of franchise chain. As a professional chain store, there is no direct management of the intermediate link and chain operation. It has richer product reserves, more professional operations, more affordable prices, and more user -friendly services. As a result, people's personalized and fashionable gifts are met, it is difficult to solve the difficulties of gifts, and it is more difficult to give gifts. A gift, a heart, a blessing, a happy, and a happy consumption concept, leading the new trend of happy consumption. Compared with this strong competitiveness.

. The main points of operation

1. Employee requirements:
n a. Sales staff: honest and trustworthy, responsible, motivated, strong, strong Table answering ability and professionalism;

b. Store manager: You must engage in a salesperson for six months.

2. Personnel equipment: One star manager, one deputy store manager, 2 salespersons (50 square meters).

3. Salary system: Establish a humanized wage system, dynamic distribution of wage bonuses, employees can participate in share dividends. Stay the talent;

. The principle of employment: fully give each employee to trust and opportunities, use what they can, and use everything;
n 5. The size of the store size : One-star standard store 50-100 square meters, Samsung image shop 100-200 square meters, five-star flagship stores of more than 200 square meters;

6. Price principles:

a A . New products (specialty products) are listed in the form of _9.8 yuan, such as 9.819.829.8;

B. Promotional (slow -selling products after a month) change 9.8 to 5, such as 51525;

C. Special offer (slow -selling products after three months) is relegated for sale. For example, 9.8 is 5, 19.8 to 9.8, 29.8 to 19.8.

7. Profit rate:

a. Unique personalized fashion products (local wholesalers without selling products) are 50%;

b. Generally Personalized fashion products (unprecedented products in the surrounding shops) are 40%;

c. Conventional personalized fashion products (available products on the surrounding peers) are 35%;

d The hot sales are 30-25%of the products (except the above A and B products).

8. Promotional activities:

a. Consumer card: All consumers can receive it, with a cumulative 29.8 replaceable membership card to attract new customers to consume again;

b. Member card: Consumption (cumulative) can be received for 29.8 yuan, enjoy more membership discounts to consolidate old customers;

c. Union: with Cake shops, flowers shops, etiquette companies and other joint ventures to broaden the sales channels;

d. Self -participation: participating in various activities such as friendship, literature and art in surrounding universities, conduct appropriate publicity and increase their popularity;

E. Exchange: busy, awkward, business, etc., send a gift for a gift, pass a blessing, more humane;

f. Schools, agencies, enterprises and other festivals, conferences and school celebrations;

g. Holidays: New Year's Day, Valentine's Day, Christmas and other preferential activities such as special offers and gifts to increase their popularity.

h. Self -creation day: On the usual day, you can find a way to create an event day, such as a good day, apology day, missing you day, etc.

. Financial analysis

1. Preliminary investment

According to the current industry status, one -star standard store (the same industry scale is in the same industry scale is in the same industry. 10-30 square meters), the operating area is 50 square meters, the rent is more than 6,000 yuan per month, and the payment is calculated by more than 24,000 yuan in one payment. The shelves and decoration are more than 10,000 yuan. It is expected to be 150,000 yuan. Five one -star standard stores are planned in the early stage, with a total investment of about 750,000 yuan.

2. Financing method

The company raised 3 to 6 shareholders of 800,000 yuan, 5,000 yuan per share, and 160 shares. In advance, zero -liabilities are adopted, and when the development of the enterprise is further accelerated, it can apply for a certain loan from the bank to make the company's rolling development.

3. Investment income

In a one -star standard store to calculate, the operating income is 60,000 yuan, the operating income profit margin is 35%, the operating profit is to 21,000 yuan. The operating cost is 12,000 yuan, of which 6,000 yuan is rent, each tax and fees are 1,000 yuan, the salary cost of personnel is 4,000 yuan (4), and the cost of packaging and gift bags is 1,000 yuan. The monthly pure profit is 9,000 yuan, that is, the annual pure profit is 108,000 yuan. The investment recovery period is 1.5 years.

Seven. Vision planning

The student gifts, taking into account business gifts, home accessories, etc., continuously replicate professional stores, and rolled in the form of professional chain. Take Xi'an as the starting point and lay the foundation. It has developed to western cities such as Chengdu, Chongqing, Zhengzhou and other western cities. There will be more than 1,000 professional chain stores to create a professional chain institution in China.

The college student entrepreneurial plan template 2

. The concept of entrepreneurs

The fashion vane, where the market is becoming increasingly improved today, has been sublimated to an independent wealth industry; jewelry is also a flowing culture. Through a small jewelry, we can see the taste and cultural literacy of the wearer.

It fashion, trend, thunder ... It is the most enthusiastic about chasing in this era, especially college students. To add more features to the appearance. They are no longer satisfied with the novelty of just clothes , Prefer to try a variety of accessories, pendants. So on the backpack, on the mobile phone, the girl's hair tip, the colorful jewelry is countless ...

. Competitors analysis

It will not be satisfied, and it needs novel objects to show their own personality. The decent jewelry shop near the Xuzhou Institute of Engineering is basically not, so the demand for jewelry is very large, so that many people want to buy jewelry at a far place. We are college students themselves, and we have an advantage in this environment. We can better understand what college students need and better cater to the taste of college students. The cost of jewelry stores is not much, and it has certain feasibility and operability for our college students.

. The market and customers choose

The main customers are students and young people in society. After all, young people are more enthusiastic about jewelry and have this casual money to buy accessories. The market is mainly facing the students and young teachers of Xuzhou Institute of Engineering, as well as young people around them.

. The name of the store

is the cooker jewelry shop

The variety of accessories in this shop. Customers can pick up their favorite fashion and cool products to meet their needs for fashion. It can be said that it is a paradise for customers.

. The location of the store

____ College of the College of North University

The demand for accessories is large, and it will be a large market. It is strong and practical.

6. Business philosophy and goals

1. In order to let customers buy their favorite products with confidence, this store designed a slogan: the most suitable money to buy is the most satisfied and satisfied with Fashion and cool products.

. The concept of adhering to integrity, the concept of customer rights and interests, shows the value and quality of the product, and reflect the artistic effect of the perfect combination of products with people.

3. By selling through thin profits, running for running water, and paying attention to the feedback information of customers. With the quality and design, it has won the recognition of customers, and strives to achieve a win -win situation of the store (jewelry shop) of the university student entrepreneurial plan (jewelry shop) of the university student entrepreneurial plan (jewelry shop).

4. The final goal: seeking franchise, chain operation, expanding scale and influence.

7. Organization

The two personnel are responsible for purchasing goods, and the two personnel are responsible for selling. The two personnel are responsible for the services such as repair, packaging, processing and other services for customers. Another person is responsible for cleaning and decoration in the store.

8. Products and services

1. This store will have different types of jewelry: mobile phones, plastic flowers, jewelry (necklace, bracelets, earrings, rings, etc.),),),), jewelry The jewelry, dormitory jewelry, schoolbag pendant, toy bear, cloth doll, daily necessities (such as key rings, nail cuts, etc.), stationery supplies (pen, paper, book, etc.), our store will provide appropriate maintenance, warranty, processing, etc. Serve.

2. Following the trend, launching new products in a timely manner, and when the conditions are met, you can design your own exclusive accessories (contact the students of our school's design majors).

. The source of income

1. Profit and service charges obtained by the goods sold.

. The income obtained by the agency business can be sponsored. Other industry advertisements are issued on the advertising leaflet, and the appropriate venue of the school is issued.

This 10. Fund demand, raising method and return on investment

Because the store's operating goods are not large, you can first make an analysis of a demand for market demand at the beginning of the start. According to this, according to this demand analysis, according to this Analysis and then gradually expanding the purchase scale. It is expected that about 20,000 (to be calculated) starts funds. It is mainly used to purchase goods, rent sales venues, employee training, market promotion, and fund raising. Invest in the method of investing, and other funds investment methods can also be considered. It is expected to withdraw costs in the next year (the average sales profit margin is calculated).

eleven, human planning and its opening costs

icated to hire one to two little girls. Recruiting customers) is mainly responsible for receiving customers, if the two shifts. The salary of the two little girls, 500/month commission, became 1%of the monthly turnover of the month, increased their enthusiasm. 6. Analysis of investment amount, monthly fee analysis

The initial expenses are rough calculation

1. Rental: 2000/month

2. Decoration fee: 3000

3 Money: 8000 yuan

4. Other expenses: 1000 yuan

5. Employees' salary can be settled at the end of the first month, no need to calculate In the initial expenses

6. It is not expected to cost: 15000 yuan

7. Facal transfer fee: 15000 yuan

Total: 47000 yuan r r

. The pricing strategy and business strategy

1. The product will be divided into three different grades of upper, middle and lower. Different prices. This can satisfy customers with different consumption power.

2. Member card system: The consumption is full, you can get a member card. It is convenient to buy discounts in the future.

3. Integral system: Consumption is one point to meet a certain point of points to exchange corresponding products.

4. Special price area: set "ten yuan special offer", "five -yuan special price", "two -yuan special price", etc., mainly promoting some squeezing or small items.

5. It will also be operated on behalf of the sale to sell something for others.

6. Using itself as an advantage of college students. Go to the school's classrooms and dormitories to sell products to expand their influence. Let them know more about our shop!

. Marketing promotion strategies

1. Organizational personnel will go to the school to send advertisements at different times. And on holidays to engage in some promotional activities, to give back to customers (according to the National Day, Mid -Autumn Festival, Spring Festival, Labor Day and other festivals) work plan (jewelry shop) work plan for college students.

. Product promotion: Put some related introduction materials about accessories by the shelves, especially the more popular jewelry, which is convenient for customers to understand these newly launched jewelry.

3. Inner posters: You can post posters, posted paintings, etc. in the store to introduce the use of jewelry and cultural connotation.

4. Theme promotion: Further subdivide the behavioral characteristics of consumers to purchase jewelry, which can be launched "couple jewelry", "birthday jewelry", "one fixed love", "family forever" according to different combinations. Wait for themes. Each combination includes multiple small accessories.

5. Brand construction: service, benefit price, provide a variety of matching solutions. Meet the needs of different consumers. Strive for consumers to buy their favorite jewelry at the price. (1), College Student Innovation and Entrepreneurship Experiences 1800 -word essays (three articles) (2), experience of college students' innovation and entrepreneurship lectures (five articles) (3), college student innovation and entrepreneurial experience, essay (4),,,,, 4),,,, to,,,,,, to, to,,,, College Student Innovation and Creative Entrepreneurship Project Planning Book (three articles) (5), graduate low -cost innovation and entrepreneurial project plan (three articles) (6) (6), college student innovation and entrepreneurial project plan sample text (3) (7), college students Computer professional innovation and entrepreneurial project plan model (two articles) (8), college student innovation and entrepreneurial project business plan sample (five articles) (9), college student innovation and entrepreneurial project plan template (10), college student and Internet Related innovation and entrepreneurship points